Auswest Timbers

The folder is designed in earthy tones, to highlight the company’s ‘the natural choice’ theme; the outside is matt laminate with spot UV varnish, whilst the inside has a gloss finish. The concept was to keep the folder clean and simplistic, using large photographic imagery to promote the wide variety of products available.

Angular lines were used to draw the eye to focal points, creating areas of interest whilst also representing the lines and angles seen in the wood flooring and joinery. The information contained within the folder is type set to ensure it is easy to navigate and consistency throughout makes the entire folder, including loose leaf inserts, easy to read.